Warriors Way Coffee is a coffee company located at Guam, a U.S. island territory in Micronesia. They are bringing best coffees to US troops and families, military members, first responders and other “warriors”. Warriors Way used to sell coffee from other brands like Black Rifle Coffee and Battleship Beanery Coffee. Then, They decide to use their expertise on both sides, military & coffee, to create their own coffee brand. They are going to sell their coffees in a local store in Guam and in a brand new online store.
★ Create a coffee packaging with Military and First Responders themes.
First, In our research for this project, we explored not only the USMC history but American history. We understood why defense is extremely necessary.In addition, Our first challenge was to create a symbol working with the company’s name as a logo. Together they will symbolize the Navy coffees segment. At this point, we were thinking about new possibilities to develop packaging for the other segments.
Also, We used the owner’s experience to make this “military” conversation with the product, He is the specialist.As a result, We developed this coffee packaging using colors and symbology that make the correct approach to the final customers. We explored all the customer’s senses to fit for their premium coffee in this Packaging Design.
This project was entirely designed for the Glossy Stand Up Pouch with metallic effects supplied and printed by Roastar.
ABOUT THE PROJECT⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sector: Coffee Industry⠀⠀⠀⠀⠀⠀⠀⠀⠀
Product: Coffee Packaging Design⠀⠀⠀⠀⠀⠀⠀⠀⠀
Packaging: Gloss Laminate Gusseted 12oz Bag with Metallic Effect⠀⠀⠀⠀⠀⠀⠀⠀⠀
Printer Supplier: Roastar
Client: Warrior’s Way Coffee
Local: Guam, USA